---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-23-036549"
form_type: "8-K"
ticker: "LOVE"
cik: "0001701758"
company_name: "Lovesac Co"
filed_at: "2023-11-03T23:59:59+00:00"
generated_at: "2026-06-08T22:33:14.033170+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Lovesac reports Q2 net loss of $0.6M despite 4% sales growth; gross margin expands to 59.8%

## Summary
- Net sales $154.5M (+4.0% YoY); omni-channel comparable sales +7.2%.
- Net loss $(0.6)M vs net income $5.8M prior year; diluted EPS $(0.04).
- Gross margin 59.8% up 650 bps; adjusted EBITDA $5.3M down 57.1% YoY.
- SG&A rose 30.8% to $63.8M; advertising spend up 39% to $26.5M.
- CEO expects challenged consumer spending; plans cost controls and new product investments.

## SEC filing metadata
- accession: 0001628280-23-036549
- form_type: 8-K
- ticker: LOVE
- cik: 0001701758
- company_name: Lovesac Co
- filed_at: 2023-11-03T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1701758/000162828023036549/0001628280-23-036549-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1701758/000162828023036549/love-20231103.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-23-036549
- JSON: https://secwatch.observer/filing/0001628280-23-036549.json
- Plain text: https://secwatch.observer/filing/0001628280-23-036549.txt

## Key facts
- Earnings Releases
  Lovesac Co reported second quarter of fiscal 2024, which ended July 30, 2023 results: revenue $154.5, net income $(0.6), EPS $(0.04) per diluted share.
  - Period: second quarter of fiscal 2024, which ended July 30, 2023
  - Revenue: $154.5
  - Net income: $(0.6)
  - EPS: $(0.04) per diluted share
  - Result: reported results
  source text: may not recalculate due to rounding.) Thirteen weeks ended Twenty-six weeks ended July 30, 2023 July 31, 2022 % Inc (Dec) July 30, 2023 July 31, 2022 % Inc (Dec) Net sales $154.5 $148.5 4.0% $295.7 $277.9 6.4% Gross profit $92.4 $79.1 16.8% $163.0 $145.1 12.3% Gross margin 59.8 % 53.3 % 650 bps 55.1 % 52.2 % 290 bps Total operating expenses $93.4 $71.0
  evidence_url: https://www.sec.gov/Archives/edgar/data/1701758/000162828023036549/0001628280-23-036549-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.