---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-003091"
form_type: "8-K"
ticker: "SG"
cik: "0001477815"
company_name: "Sweetgreen, Inc."
filed_at: "2024-02-02T23:59:59+00:00"
generated_at: "2026-06-06T09:52:33.786960+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Sweetgreen appoints Rossann Williams as COO, former Starbucks North America Retail President

## Summary
- Rossann Williams becomes COO effective Feb 5, 2024, overseeing Operations, Real Estate + Dev, and Supply Chain.
- Annual base salary of $500,000 with target bonus of 75% of base; equity grant of 300k options + 100k RSUs vesting over 4 years.
- Williams previously led ~16,000 Starbucks stores as President, North America Retail for over 18 years.
- Also eligible for $175,000 relocation stipend and severance if terminated without cause or resigns for good reason.

## SEC filing metadata
- accession: 0001628280-24-003091
- form_type: 8-K
- ticker: SG
- cik: 0001477815
- company_name: Sweetgreen, Inc.
- filed_at: 2024-02-02T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1477815/000162828024003091/0001628280-24-003091-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1477815/000162828024003091/sg-20240131.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-003091
- JSON: https://secwatch.observer/filing/0001628280-24-003091.json
- Plain text: https://secwatch.observer/filing/0001628280-24-003091.txt

## Key facts
- Executive change
  Rossann Williams was appointed as Chief Operating Officer at Sweetgreen, Inc..
  - Action: appointed
  - Role: Chief Operating Officer
  source text: On January 31, 2024, Sweetgreen, Inc. (the “ Company ”) appointed Rossann Williams as the Company’s Chief Operating Officer, effective February 5, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1477815/000162828024003091/0001628280-24-003091-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.