---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-010549"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2024-03-12T23:59:59+00:00"
generated_at: "2026-06-04T23:14:15.141232+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha secondary offering of 3M shares by selling stockholders closes

## Summary
- Offering of 3,000,000 Class A shares by Insignia Capital Group affiliates and Keith Cramer.
- Company receives no proceeds; J.P. Morgan acted as lead underwriter.
- Underwriters have a 30-day option to purchase up to an additional 450,000 shares.
- Offering closed on March 12, 2024; no other stockholders sold shares.

## SEC filing metadata
- accession: 0001628280-24-010549
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2024-03-12T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000162828024010549/0001628280-24-010549-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000162828024010549/max-20240307.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-010549
- JSON: https://secwatch.observer/filing/0001628280-24-010549.json
- Plain text: https://secwatch.observer/filing/0001628280-24-010549.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.