{"schema_version":"secwatch.filing_event.v1","accession":"0001628280-24-013122","form_type":"8-K","ticker":"CELH","cik":"0001341766","company_name":"Celsius Holdings, Inc.","filed_at":"2024-03-26T23:59:59+00:00","discovered_at":"2026-05-14T18:03:23.877257+00:00","generated_at":"2026-06-04T07:45:03.167871+00:00","sec_items":["1.01","9.01"],"event_type":"other_material","sentiment":"positive","materiality_score":0.65,"calibrated_materiality_score":0.65,"confidence":"high","headline":"Celsius enters incentive pact with PepsiCo: margin boost, expanded non-compete","bullets":["Amendment effective March 23, 2024 modifies 2022 distribution agreement with PepsiCo by introducing an incentive program effective Jan 1, 2024.","Program increases PepsiCo's average targeted margin on Celsius product sales in exchange for continued focus and support.","Non-compete expanded: during program term, PepsiCo will not distribute certain energy drink brands in the territory; non-compete duration extended.","Either party may terminate program after notice if Celsius product loses share of energy drink category for a specified period.","Breach of incentive program does not terminate the underlying distribution agreement; only loss of program benefits for the breaching party."],"urls":{"canonical":"https://secwatch.observer/filing/0001628280-24-013122","json":"https://secwatch.observer/filing/0001628280-24-013122.json","markdown":"https://secwatch.observer/filing/0001628280-24-013122.md","text":"https://secwatch.observer/filing/0001628280-24-013122.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1341766/000162828024013122/0001628280-24-013122-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1341766/000162828024013122/celh-20240323.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-04T07:45:03.167871+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"a36eb67d41bfbab6e6d68264e64862451106acfb","claim":"Celsius Holdings, Inc. amended Amendment No. 1 with PepsiCo, Inc. (effective 2024-03-23).","evidence_excerpt":"On March 23, 2024, Celsius Holdings, Inc., a Nevada Corporation (the “Company”) entered into an Amendment No. 1 (the “Amendment”) to its Distribution Agreement (the “Agreement”) dated August 1, 2022 with PepsiCo, Inc. (“Distributor”)","evidence_source":"SEC 8-K Item 1.01/1.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1341766/000162828024013122/0001628280-24-013122-index.htm","confidence":0.9,"family_label":"Material Agreements","details":[{"label":"Action","value":"amendment"},{"label":"Agreement","value":"supply"},{"label":"Counterparty","value":"PepsiCo, Inc."},{"label":"Effective","value":"2024-03-23"}],"fact_type":"material_agreement"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}