---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-013122"
form_type: "8-K"
ticker: "CELH"
cik: "0001341766"
company_name: "Celsius Holdings, Inc."
filed_at: "2024-03-26T23:59:59+00:00"
generated_at: "2026-06-04T07:45:03.167871+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Celsius enters incentive pact with PepsiCo: margin boost, expanded non-compete

## Summary
- Amendment effective March 23, 2024 modifies 2022 distribution agreement with PepsiCo by introducing an incentive program effective Jan 1, 2024.
- Program increases PepsiCo's average targeted margin on Celsius product sales in exchange for continued focus and support.
- Non-compete expanded: during program term, PepsiCo will not distribute certain energy drink brands in the territory; non-compete duration extended.
- Either party may terminate program after notice if Celsius product loses share of energy drink category for a specified period.
- Breach of incentive program does not terminate the underlying distribution agreement; only loss of program benefits for the breaching party.

## SEC filing metadata
- accession: 0001628280-24-013122
- form_type: 8-K
- ticker: CELH
- cik: 0001341766
- company_name: Celsius Holdings, Inc.
- filed_at: 2024-03-26T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1341766/000162828024013122/0001628280-24-013122-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1341766/000162828024013122/celh-20240323.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-013122
- JSON: https://secwatch.observer/filing/0001628280-24-013122.json
- Plain text: https://secwatch.observer/filing/0001628280-24-013122.txt

## Key facts
- Material Agreements
  Celsius Holdings, Inc. amended Amendment No. 1 with PepsiCo, Inc. (effective 2024-03-23).
  - Action: amendment
  - Agreement: supply
  - Counterparty: PepsiCo, Inc.
  - Effective: 2024-03-23
  source text: On March 23, 2024, Celsius Holdings, Inc., a Nevada Corporation (the “Company”) entered into an Amendment No. 1 (the “Amendment”) to its Distribution Agreement (the “Agreement”) dated August 1, 2022 with PepsiCo, Inc. (“Distributor”)
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000162828024013122/0001628280-24-013122-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.