---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-022616"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2024-05-10T23:59:59+00:00"
generated_at: "2026-06-02T04:06:12.000860+00:00"
event_type: "other"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha completes secondary offering of 7.59M shares by selling stockholders

## Summary
- Secondary offering of 7,590,000 shares of Class A common stock closed May 10, 2024.
- Selling stockholders affiliated with White Mountains Insurance Group and Insignia Capital Group sold all shares; company receives no proceeds.
- Underwriters include J.P. Morgan Securities and Goldman Sachs; over-allotment of 990,000 shares exercised.
- Offering made under effective shelf registration statement; underwriting agreement filed as Exhibit 1.1.

## SEC filing metadata
- accession: 0001628280-24-022616
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2024-05-10T23:59:59+00:00
- event_type: other
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000162828024022616/0001628280-24-022616-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000162828024022616/max-20240507.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-022616
- JSON: https://secwatch.observer/filing/0001628280-24-022616.json
- Plain text: https://secwatch.observer/filing/0001628280-24-022616.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.