---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-032545"
form_type: "8-K"
ticker: "GRWG"
cik: "0001604868"
company_name: "GrowGeneration Corp."
filed_at: "2024-07-23T23:59:59+00:00"
generated_at: "2026-05-31T18:06:25.893117+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# GrowGeneration Q2 prelim revenue >$53M, up 10.6% sequentially; plans 19 store closures, $12M annual savings

## Summary
- Q2 2024 preliminary net revenue expected over $53M, a sequential increase of at least 10.6% vs $47.9M in Q1.
- Restructuring plan to close 19 underperforming stores (7 already closed in H1 2024); 31 stores will remain.
- Expects ~$12 million in annualized cost savings from closures, workforce reductions, and operational improvements.
- Targeting proprietary brands to account for 35% of total sales by end of 2025; adding ~50 new products.
- B2B e-commerce portal launch planned for Q4 2024; restructuring substantially complete by end of FY 2024.

## SEC filing metadata
- accession: 0001628280-24-032545
- form_type: 8-K
- ticker: GRWG
- cik: 0001604868
- company_name: GrowGeneration Corp.
- filed_at: 2024-07-23T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 2.05, 7.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1604868/000162828024032545/0001628280-24-032545-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1604868/000162828024032545/grwg-20240722.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-032545
- JSON: https://secwatch.observer/filing/0001628280-24-032545.json
- Plain text: https://secwatch.observer/filing/0001628280-24-032545.txt

## Key facts
- Restructurings & Charges
  GrowGeneration Corp. announced a restructuring affecting Gardening and Cultivation segment (proprietary brands, commercial sales, e-commerce).
  - Type: restructuring
  - Affected area: Gardening and Cultivation segment (proprietary brands, commercial sales, e-commerce)
  source text: On July 22, 2024 , the Company announced a strategic restructuring plan focused on long-term profitability and advancing growth initiatives in key areas of its Gardening and Cultivation segment such as its proprietary brands, commercial sales, and e-commerce business.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1604868/000162828024032545/0001628280-24-032545-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.