---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-036112"
form_type: "8-K"
ticker: "GRWG"
cik: "0001604868"
company_name: "GrowGeneration Corp."
filed_at: "2024-08-08T23:59:59+00:00"
generated_at: "2026-05-31T10:56:46.118950+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# GrowGeneration Q2 net loss $5.9M, revenue $53.5M (-16.3% YoY); guides FY24 rev $190-195M, removes EBITDA guidance

## Summary
- Q2 2024 net revenue $53.5M, down 16.3% YoY; gross margin 26.9% up 110bps sequentially.
- Net loss $5.9M ($0.10 diluted EPS) vs $5.7M loss ($0.09) in Q2 2023; Adj EBITDA loss $1.1M vs positive $0.9M.
- Proprietary brand sales reached 21.5% of Cultivation & Gardening net sales, up 480bps from 16.7% YoY.
- Restructuring plan: closing 12 more stores in H2 2024, targeting $12M annual cost savings; expects 31 total stores.
- FY 2024 net sales guidance lowered to $190-195M; prior Adj EBITDA guidance removed pending restructuring impact.

## SEC filing metadata
- accession: 0001628280-24-036112
- form_type: 8-K
- ticker: GRWG
- cik: 0001604868
- company_name: GrowGeneration Corp.
- filed_at: 2024-08-08T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1604868/000162828024036112/0001628280-24-036112-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1604868/000162828024036112/grwg-20240808.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-036112
- JSON: https://secwatch.observer/filing/0001628280-24-036112.json
- Plain text: https://secwatch.observer/filing/0001628280-24-036112.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.