---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-036599"
form_type: "8-K"
ticker: "MKTW"
cik: "0001805651"
company_name: "MARKETWISE, INC."
filed_at: "2024-08-12T23:59:59+00:00"
generated_at: "2026-05-31T10:06:27.207684+00:00"
event_type: "leadership"
sentiment: "negative"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# MarketWise CEO Stansberry resigns; deal for Porter & Co. terminated

## Summary
- F. Porter Stansberry resigns as CEO and Chairman, effective Aug 9, 2024; remains on board.
- Board appoints Dr. David Eifrig as interim CEO; Matthew Turner as Acting Chairman.
- Company and Stansberry terminate negotiations to acquire Porter & Co. (100% membership interests).
- Stansberry cites refusal of special committee to close $10M-upfront deal for Porter & Co., which had $28M billings in 2023.
- Porter & Co. had 25,000+ customers, $1,999 ARPU, and 30% subscriber growth in 2024 per Stansberry.

## SEC filing metadata
- accession: 0001628280-24-036599
- form_type: 8-K
- ticker: MKTW
- cik: 0001805651
- company_name: MARKETWISE, INC.
- filed_at: 2024-08-12T23:59:59+00:00
- event_type: leadership
- sentiment: negative
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 5.02, 7.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1805651/000162828024036599/0001628280-24-036599-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1805651/000162828024036599/mktw-20240809.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-036599
- JSON: https://secwatch.observer/filing/0001628280-24-036599.json
- Plain text: https://secwatch.observer/filing/0001628280-24-036599.txt

## Key facts
- Executive change
  Dr. David Eifrig was appointed as Interim Chief Executive Officer at MARKETWISE, INC..
  - Action: appointed
  - Role: Interim Chief Executive Officer
  source text: On August 10, 2024, the Board appointed Dr. David Eifrig, currently a director of the Company, to serve as interim Chief Executive Officer, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1805651/000162828024036599/0001628280-24-036599-index.htm
- Executive change
  Matthew Turner was appointed as Acting Chairman of the Board at MARKETWISE, INC..
  - Action: appointed
  - Role: Acting Chairman of the Board
  source text: On August 10, 2024, the Board appointed Matthew Turner, currently a director of the Company, to serve as Acting Chairman of the Board, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1805651/000162828024036599/0001628280-24-036599-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.