---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-047121"
form_type: "8-K"
ticker: "GRWG"
cik: "0001604868"
company_name: "GrowGeneration Corp."
filed_at: "2024-11-12T23:59:59+00:00"
generated_at: "2026-05-30T01:57:06.413673+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# GrowGeneration Q3 net sales fall 10% to $50M; same-store sales rise 12.5%, net loss widens to $11.4M

## Summary
- Net sales fell 10.2% YoY to $50.0M driven by 25 fewer stores; same-store sales grew 12.5%.
- GAAP net loss widened to $11.4M ($0.19 per share) from $7.3M loss in Q3 2023; Adjusted EBITDA loss of $2.4M vs $0.9M loss.
- Proprietary brand sales reached 23.8% of cultivation & gardening net sales vs 19.4% last year, trending toward 35% target in 2025.
- Cash and equivalents $55.2M, no debt; total store count reduced to 31 locations across 12 states after 19 consolidations in FY2024.
- FY2024 net sales guidance of $190M-$195M; adjusted EBITDA guidance to be provided later.

## SEC filing metadata
- accession: 0001628280-24-047121
- form_type: 8-K
- ticker: GRWG
- cik: 0001604868
- company_name: GrowGeneration Corp.
- filed_at: 2024-11-12T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1604868/000162828024047121/0001628280-24-047121-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1604868/000162828024047121/grwg-20241112.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-047121
- JSON: https://secwatch.observer/filing/0001628280-24-047121.json
- Plain text: https://secwatch.observer/filing/0001628280-24-047121.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.