---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-24-051878"
form_type: "8-K"
ticker: "DRCT"
cik: "0001880613"
company_name: "Direct Digital Holdings, Inc."
filed_at: "2024-12-18T23:59:59+00:00"
generated_at: "2026-05-29T02:07:14.394101+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Direct Digital Holdings sells 220K shares at ~$0.83 each; CEO and President rescind 2023 RSUs

## Summary
- Sold 220,000 Class A shares to New Circle Principle Investments for $182,843 cash ($0.831/share) under equity reserve facility.
- Unregistered sale exceeded 5% of outstanding shares as of Dec 3, 2024; issued under Section 4(a)(2).
- CEO Mark Walker and President Keith Smith rescind cliff-vesting RSU (40,000 shares each) and first 3-year installment (9,970 shares each).
- Rescission covers shares issued in 2024 for those RSUs; executives voluntarily requested the cancellation.

## SEC filing metadata
- accession: 0001628280-24-051878
- form_type: 8-K
- ticker: DRCT
- cik: 0001880613
- company_name: Direct Digital Holdings, Inc.
- filed_at: 2024-12-18T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 3.02, 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1880613/000162828024051878/0001628280-24-051878-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1880613/000162828024051878/drct-20241212.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-24-051878
- JSON: https://secwatch.observer/filing/0001628280-24-051878.json
- Plain text: https://secwatch.observer/filing/0001628280-24-051878.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.