---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-003671"
form_type: "8-K"
ticker: "MAT"
cik: "0000063276"
company_name: "MATTEL INC /DE/"
filed_at: "2025-02-04T23:59:59+00:00"
generated_at: "2026-05-27T03:44:12.604819+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Mattel Q4 net sales up 2% to $1,646M, full year net income $542M; guides 2025 revenue growth 2-3%

## Summary
- Q4 net sales $1,646M, +2% as reported; gross margin 50.7% vs 48.8% prior year.
- Q4 adjusted EPS $0.35 vs $0.29; full year adjusted EPS $1.62 vs $1.23.
- Full year operating income $694M (+$133M); adjusted EBITDA $1,058M (+$110M).
- 2025 guidance: net sales +2-3% constant currency, adjusted EPS $1.66-$1.72, $600M share repurchases.
- Hot Wheels drove growth: Q4 vehicles gross billings +14%; Barbie dolls declined 4%.

## SEC filing metadata
- accession: 0001628280-25-003671
- form_type: 8-K
- ticker: MAT
- cik: 0000063276
- company_name: MATTEL INC /DE/
- filed_at: 2025-02-04T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/63276/000162828025003671/0001628280-25-003671-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/63276/000162828025003671/mat-20250204.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-003671
- JSON: https://secwatch.observer/filing/0001628280-25-003671.json
- Plain text: https://secwatch.observer/filing/0001628280-25-003671.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.