---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-012595"
form_type: "8-K"
ticker: "GRWG"
cik: "0001604868"
company_name: "GrowGeneration Corp."
filed_at: "2025-03-13T23:59:59+00:00"
generated_at: "2026-05-24T21:19:37.585661+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# GrowGeneration reports FY 2024 net sales $188.9M, net loss $49.5M; guides FY 2025 rev $170-180M

## Summary
- FY 2024 net sales $188.9M, down from $225.9M; net loss $49.5M vs $46.5M in prior year.
- Q4 2024 net sales $37.4M, down from $49.5M; net loss $23.3M improved from $27.3M.
- Proprietary brand sales were 24.2% of Cultivation & Gardening sales, up from 18.8%.
- FY 2025 guidance: revenue $170-180M, adjusted EBITDA -$2M to $2M, gross margin 29-31%.
- Cash and equivalents $56.5M, no debt; store consolidation of 19 locations in 2024.

## SEC filing metadata
- accession: 0001628280-25-012595
- form_type: 8-K
- ticker: GRWG
- cik: 0001604868
- company_name: GrowGeneration Corp.
- filed_at: 2025-03-13T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1604868/000162828025012595/0001628280-25-012595-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1604868/000162828025012595/grwg-20250313.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-012595
- JSON: https://secwatch.observer/filing/0001628280-25-012595.json
- Plain text: https://secwatch.observer/filing/0001628280-25-012595.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.