---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-016876"
form_type: "8-K"
ticker: "DRCT"
cik: "0001880613"
company_name: "Direct Digital Holdings, Inc."
filed_at: "2025-04-07T23:59:59+00:00"
generated_at: "2026-05-23T20:15:10.718025+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.35
calibrated_materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# Direct Digital Holdings sold 370K shares for $221K under equity facility to New Circle

## Summary
- Sold 370,000 shares of Class A common stock for $221,076 in cash consideration.
- Total discount of $9,213 applied on the shares sold.
- Shares sold to New Circle Principle Investments LLC under an existing Equity Reserve Facility.
- Sales exceeded 5% of outstanding shares as of March 25, 2025; unregistered under Section 4(a)(2).

## SEC filing metadata
- accession: 0001628280-25-016876
- form_type: 8-K
- ticker: DRCT
- cik: 0001880613
- company_name: Direct Digital Holdings, Inc.
- filed_at: 2025-04-07T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.35
- calibrated_materiality_score: 0.35
- confidence: high
- sec_items: 3.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1880613/000162828025016876/0001628280-25-016876-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1880613/000162828025016876/drct-20250401.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-016876
- JSON: https://secwatch.observer/filing/0001628280-25-016876.json
- Plain text: https://secwatch.observer/filing/0001628280-25-016876.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.