---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-027963"
form_type: "8-K"
ticker: "MKTW"
cik: "0001805651"
company_name: "MARKETWISE, INC."
filed_at: "2025-05-27T23:59:59+00:00"
generated_at: "2026-05-20T11:09:15.418886+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# MarketWise appoints Dr. David Eifrig as permanent CEO; he had served as interim since Aug 2024

## Summary
- Dr. David Eifrig appointed permanent CEO effective May 23, 2025; interim CEO since August 2024.
- Annual base salary of $850,000; eligible for annual bonus of 5% of net income exceeding $20 million.
- Guaranteed minimum base salary payments of $1.275 million if terminated without cause within 18 months.
- Change-in-control severance: 2x base salary + 2x target cash bonus + 18-month healthcare + equity acceleration.

## SEC filing metadata
- accession: 0001628280-25-027963
- form_type: 8-K
- ticker: MKTW
- cik: 0001805651
- company_name: MARKETWISE, INC.
- filed_at: 2025-05-27T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1805651/000162828025027963/0001628280-25-027963-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1805651/000162828025027963/mktw-20250523.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-027963
- JSON: https://secwatch.observer/filing/0001628280-25-027963.json
- Plain text: https://secwatch.observer/filing/0001628280-25-027963.txt

## Key facts
- Executive change
  Dr. David Eifrig was appointed as Chief Executive Officer at MARKETWISE, INC..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: On May 23, 2025, the Board voted to appoint Dr. David Eifrig as Chief Executive Officer on a permanent basis.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1805651/000162828025027963/0001628280-25-027963-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.