---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-035714"
form_type: "8-K"
ticker: "MAT"
cik: "0000063276"
company_name: "MATTEL INC /DE/"
filed_at: "2025-07-23T23:59:59+00:00"
generated_at: "2026-05-18T03:48:47.384601+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Mattel Q2 sales down 6%, adjusted EPS flat; lowers full-year guidance to $1.54-$1.66

## Summary
- Net sales $1,019M (-6% as reported and constant currency); North America -16%, International +7%.
- Adjusted gross margin 51.2% (+200 bps YoY); adjusted operating income $88M vs $96M prior year.
- Diluted EPS $0.16; adjusted EPS $0.19 (flat YoY). Repurchased $50M in Q2, $210M YTD.
- 2025 guidance lowered: adj EPS $1.54-$1.66 (from $1.66-$1.72); adj operating income $700-$750M; FCF ~$500M.
- Segment results: Dolls -19%, Infant/Toddler -25%; Vehicles +10% (Hot Wheels), Action Figures +16%.

## SEC filing metadata
- accession: 0001628280-25-035714
- form_type: 8-K
- ticker: MAT
- cik: 0000063276
- company_name: MATTEL INC /DE/
- filed_at: 2025-07-23T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/63276/000162828025035714/0001628280-25-035714-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/63276/000162828025035714/mat-20250723.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-035714
- JSON: https://secwatch.observer/filing/0001628280-25-035714.json
- Plain text: https://secwatch.observer/filing/0001628280-25-035714.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.