M&A
confidence high
sentiment positive
materiality 0.70
Priority Tech acquires Dealer Merchant Services assets; guides Q4 incremental rev of $3M, EBITDA >$1M
Priority Technology Holdings, Inc.
- Acquired substantially all assets of DMSJV for $35M cash, 23,333 Class B units, plus up to $22.5M earnout.
- Financed via $35M increase to existing $1B term loan under Amendment No. 3.
- DMS leadership Amberly Allen and Laura Sherman join Priority.
- Q4 2025 guidance: ~$3M incremental revenue, >$1M incremental adjusted EBITDA.
- Boom Commerce: $2.5M of expected $5M 2025 revenue reclassified to cost of sales; EBITDA unchanged at $6M.