---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-045690"
form_type: "8-K"
ticker: "MAT"
cik: "0000063276"
company_name: "MATTEL INC /DE/"
filed_at: "2025-10-21T23:59:59+00:00"
generated_at: "2026-05-17T03:08:01.963797+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.72
calibrated_materiality_score: 0.72
confidence: "high"
source: SEC EDGAR
---

# Mattel Q3 2025 net sales down 6% to $1,736M; EPS falls to $0.88 from $1.09; reaffirms FY guidance

## Summary
- Net sales of $1,736M, down 6% as reported; North America sales fell 12%, International up 3%.
- GAAP EPS $0.88 vs $1.09; adjusted EPS $0.89 vs $1.14; operating income $380M, down $108M.
- Gross margin 50.0%, down 310 bps; adjusted gross margin 50.2%, down 290 bps due to FX, inflation, tariffs.
- Repurchased $202M of shares in Q3, bringing YTD total to $412M; reaffirms $600M FY target.
- Reiterates FY 2025 guidance: net sales +1-3% constant currency, adj. EPS $1.54-$1.66, free cash flow ~$500M.

## SEC filing metadata
- accession: 0001628280-25-045690
- form_type: 8-K
- ticker: MAT
- cik: 0000063276
- company_name: MATTEL INC /DE/
- filed_at: 2025-10-21T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.72
- calibrated_materiality_score: 0.72
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/63276/000162828025045690/0001628280-25-045690-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/63276/000162828025045690/mat-20251021.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-045690
- JSON: https://secwatch.observer/filing/0001628280-25-045690.json
- Plain text: https://secwatch.observer/filing/0001628280-25-045690.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.