---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-046940"
form_type: "8-K"
ticker: "VRA"
cik: "0001495320"
company_name: "Vera Bradley, Inc."
filed_at: "2025-10-29T23:59:59+00:00"
generated_at: "2026-05-17T01:38:05.741531+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Vera Bradley appoints Melinda Paraie as Chief Brand Officer effective Nov 1, 2025

## Summary
- Melinda Paraie named Chief Brand Officer, effective Nov 1, 2025; previously CEO of Cath Kidston and SVP at Tapestry/Coach.
- Compensation includes $475k base salary, 65% STI target, LTI grant of $500k for FY2027, plus additional grants.
- She also receives additional LTI grant of $525k and a $150k cash payment upon employment.
- Paraie had been working as a strategic consultant for Vera Bradley over the past six months.

## SEC filing metadata
- accession: 0001628280-25-046940
- form_type: 8-K
- ticker: VRA
- cik: 0001495320
- company_name: Vera Bradley, Inc.
- filed_at: 2025-10-29T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1495320/000162828025046940/0001628280-25-046940-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1495320/000162828025046940/vra-20251029.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-046940
- JSON: https://secwatch.observer/filing/0001628280-25-046940.json
- Plain text: https://secwatch.observer/filing/0001628280-25-046940.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.