secwatch.observer — SEC 8-K summary
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Issuer:     Vera Bradley, Inc. (VRA)
CIK:        0001495320
Form:       8-K
Filed at:   2025-10-29T23:59:59+00:00
Accession:  0001628280-25-046940
Event type: leadership
Sentiment:  positive
Materiality: 0.65
Item codes: 5.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Vera Bradley appoints Melinda Paraie as Chief Brand Officer effective Nov 1, 2025
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- Melinda Paraie named Chief Brand Officer, effective Nov 1, 2025; previously CEO of Cath Kidston and SVP at Tapestry/Coach.
- Compensation includes $475k base salary, 65% STI target, LTI grant of $500k for FY2027, plus additional grants.
- She also receives additional LTI grant of $525k and a $150k cash payment upon employment.
- Paraie had been working as a strategic consultant for Vera Bradley over the past six months.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1495320/000162828025046940/0001628280-25-046940-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1495320/000162828025046940/vra-20251029.htm
  HTML page:      https://secwatch.observer/filing/0001628280-25-046940

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer