---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-049631"
form_type: "8-K"
ticker: "KEY"
cik: "0000091576"
company_name: "KEYCORP /NEW/"
filed_at: "2025-11-05T23:59:59+00:00"
generated_at: "2026-05-17T00:30:09.738592+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# KeyCorp consumer bank outlines $88B deposits, $68B AUM; targets $100B AUM by 2030

## Summary
- Consumer deposits $88B, loans $35B; revenue $3.6B TTM; net charge-off ratio 0.12% YTD vs peer median 0.48%.
- Relationship household growth ~3% annually; new households are younger and have 2x deposits vs non-relationship peers.
- Wealth Management AUM $68B (3Q25), up from $41B in 2019; target $100B by 2030 under long-run market returns.
- 85% of consumer fees are recurring; deposit cost 0.27% YTD vs peer median 0.48%, highlighting low-cost funding.
- Branch efficiency improved: deposits per branch $93MM vs $66MM in 2019; FTE reduced from 8,500 to 7,500.

## SEC filing metadata
- accession: 0001628280-25-049631
- form_type: 8-K
- ticker: KEY
- cik: 0000091576
- company_name: KEYCORP /NEW/
- filed_at: 2025-11-05T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/91576/000162828025049631/0001628280-25-049631-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/91576/000162828025049631/key-20251105.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-049631
- JSON: https://secwatch.observer/filing/0001628280-25-049631.json
- Plain text: https://secwatch.observer/filing/0001628280-25-049631.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.