---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-25-056427"
form_type: "8-K"
ticker: "VRA"
cik: "0001495320"
company_name: "Vera Bradley, Inc."
filed_at: "2025-12-11T23:59:59+00:00"
generated_at: "2026-05-16T13:29:30.288387+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Vera Bradley Q3 revenue $62.3M, net loss $12.4M; announces Project Sunshine transformation

## Summary
- GAAP net loss from continuing ops of $12.4M ($0.44 diluted loss); non-GAAP loss $8.3M ($0.30).
- Revenue down 11.6% YoY to $62.3M; Direct segment comparable sales declined 5.8%.
- Includes $5.9M inventory write-down and $4M media credit write-off, totaling ($0.35) per share impact.
- Indirect segment revenue fell 30.2% YoY to $12.6M due to lower specialty and key account orders.
- Company launched Project Sunshine, a five-pillar initiative to refocus brand and improve operations.

## SEC filing metadata
- accession: 0001628280-25-056427
- form_type: 8-K
- ticker: VRA
- cik: 0001495320
- company_name: Vera Bradley, Inc.
- filed_at: 2025-12-11T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1495320/000162828025056427/0001628280-25-056427-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1495320/000162828025056427/vra-20251211.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-25-056427
- JSON: https://secwatch.observer/filing/0001628280-25-056427.json
- Plain text: https://secwatch.observer/filing/0001628280-25-056427.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.