---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-26-047674"
form_type: "8-K"
ticker: "BRBR"
cik: "0001772016"
company_name: "BELLRING BRANDS, INC."
filed_at: "2026-07-08T21:01:14+00:00"
generated_at: "2026-07-08T21:02:06.761527+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# BellRing Brands appoints Michael Axelrod as CEO effective July 29, 2026

## Summary
- Michael Axelrod named President and CEO, effective July 29, 2026; succeeds Darcy Davenport who retires and becomes advisor.
- Axelrod previously CEO of Snak King and Del Real Foods; brings 30+ years CPG experience.
- Compensation: $1M base salary, target bonus 100% of base, equity award of $4.75M (40% RSUs, 60% PRSUs).
- Severance: 2x salary+bonus for non-CIC termination, 3x for CIC; also transaction bonus of 1x salary upon change in control.
- BellRing reported over $2.3B in sales under Davenport's leadership.

## SEC filing metadata
- accession: 0001628280-26-047674
- form_type: 8-K
- ticker: BRBR
- cik: 0001772016
- company_name: BELLRING BRANDS, INC.
- filed_at: 2026-07-08T21:01:14+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1772016/000162828026047674/0001628280-26-047674-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1772016/000162828026047674/brbr-20260708.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-26-047674
- JSON: https://secwatch.observer/filing/0001628280-26-047674.json
- Plain text: https://secwatch.observer/filing/0001628280-26-047674.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.