---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-26-051317"
form_type: "8-K"
ticker: "MAT"
cik: "0000063276"
company_name: "MATTEL INC /DE/"
filed_at: "2026-07-31T15:46:48+00:00"
generated_at: "2026-07-31T15:48:09.198337+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Mattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

## Summary
- Roberto Stanichi promoted to President, Chief Marketing and Brand Officer effective July 29, 2026.
- He previously served as EVP and Chief Global Brand Officer since September 2025.
- New compensation: base salary $900,000, MIP target 100% of salary, special stock grants totaling $3.9M.
- He oversees Mattel's brand portfolio including Hot Wheels, Barbie, Fisher-Price, and UNO.
- He will continue to report to CEO Ynon Kreiz.

## SEC filing metadata
- accession: 0001628280-26-051317
- form_type: 8-K
- ticker: MAT
- cik: 0000063276
- company_name: MATTEL INC /DE/
- filed_at: 2026-07-31T15:46:48+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/63276/000162828026051317/0001628280-26-051317-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/63276/000162828026051317/mat-20260729.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-26-051317
- JSON: https://secwatch.observer/filing/0001628280-26-051317.json
- Plain text: https://secwatch.observer/filing/0001628280-26-051317.txt

## Key facts
- Executive change
  Roberto Stanichi changed role as President, Chief Marketing and Brand Officer at MATTEL INC /DE/.
  - Action: promoted
  - Role: President, Chief Marketing and Brand Officer
  source text: On July 29, 2026, Roberto Stanichi was promoted to the position of President, Chief Marketing and Brand Officer of Mattel, Inc.
  evidence_url: https://www.sec.gov/Archives/edgar/data/63276/000162828026051317/0001628280-26-051317-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.