---
schema_version: "secwatch.filing_event.v1"
accession: "0001637207-25-000005"
form_type: "8-K"
ticker: "PLNT"
cik: "0001637207"
company_name: "Planet Fitness, Inc."
filed_at: "2025-01-13T23:59:59+00:00"
generated_at: "2026-05-28T03:27:47.294628+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Planet Fitness reports 19.7M members, 5.0% same-club sales growth, 150 new clubs in 2024

## Summary
- Membership reached ~19.7M as of Dec 31, 2024; system-wide same club sales +5.0% for full year.
- Opened 150 new clubs (21 corporate-owned), total 2,722; equipment placed in 124 new franchised clubs.
- Raised Classic Card price for first time in >25 years; initiated ASR program and refinanced portion of debt.
- Added Chip Ohlsson as Chief Development Officer and Brian Povinelli as Chief Marketing Officer.
- Full FY2024 results and 2025 outlook to be released on February 25, 2025.

## SEC filing metadata
- accession: 0001637207-25-000005
- form_type: 8-K
- ticker: PLNT
- cik: 0001637207
- company_name: Planet Fitness, Inc.
- filed_at: 2025-01-13T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1637207/000163720725000005/0001637207-25-000005-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1637207/000163720725000005/plnt-20250113.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001637207-25-000005
- JSON: https://secwatch.observer/filing/0001637207-25-000005.json
- Plain text: https://secwatch.observer/filing/0001637207-25-000005.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.