---
schema_version: "secwatch.filing_event.v1"
accession: "0001637207-25-000008"
form_type: "8-K"
ticker: "PLNT"
cik: "0001637207"
company_name: "Planet Fitness, Inc."
filed_at: "2025-02-12T23:59:59+00:00"
generated_at: "2026-05-26T22:54:11.053734+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.35
calibrated_materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# Planet Fitness realigns leadership: Bode COO, Simmons CSO effective March 3

## Summary
- Bill Bode promoted to COO; Jennifer Simmons named Chief Strategy Officer, effective March 3, 2025.
- Brian O'Donnell moves to SVP, FP&A, Tax & Treasury; roles of Division President (US Franchise, Corporate Clubs) and SVP, CAO eliminated.
- Jay Stasz designated principal accounting officer, effective March 3, 2025.
- No changes to compensatory arrangements for any of the officers.
- Company to release full-year 2024 results and 2025 outlook on February 25, 2025.

## SEC filing metadata
- accession: 0001637207-25-000008
- form_type: 8-K
- ticker: PLNT
- cik: 0001637207
- company_name: Planet Fitness, Inc.
- filed_at: 2025-02-12T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.35
- calibrated_materiality_score: 0.35
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1637207/000163720725000008/0001637207-25-000008-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1637207/000163720725000008/plnt-20250210.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001637207-25-000008
- JSON: https://secwatch.observer/filing/0001637207-25-000008.json
- Plain text: https://secwatch.observer/filing/0001637207-25-000008.txt

## Key facts
- Executive change
  Jay Stasz was appointed as Principal Accounting Officer at Planet Fitness, Inc..
  - Action: designated
  - Role: Principal Accounting Officer
  source text: the Company has designated Jay Stasz to serve as the Company’s principal accounting officer, as of the Effective Date
  evidence_url: https://www.sec.gov/Archives/edgar/data/1637207/000163720725000008/0001637207-25-000008-index.htm
- Executive change
  Bill Bode was appointed as Chief Operating Officer at Planet Fitness, Inc..
  - Action: appointed
  - Role: Chief Operating Officer
  source text: Bill Bode, who currently serves as Division President, U.S. Franchise, will move into the role of Chief Operating Officer
  evidence_url: https://www.sec.gov/Archives/edgar/data/1637207/000163720725000008/0001637207-25-000008-index.htm
- Executive change
  Brian O’Donnell was appointed as SVP, Financial Planning & Analysis, Tax and Treasury at Planet Fitness, Inc..
  - Action: appointed
  - Role: SVP, Financial Planning & Analysis, Tax and Treasury
  source text: Brian O’Donnell, who currently serves as SVP, Chief Accounting Officer, will move into the role of SVP, Financial Planning & Analysis, Tax and Treasury
  evidence_url: https://www.sec.gov/Archives/edgar/data/1637207/000163720725000008/0001637207-25-000008-index.htm
- Executive change
  Jennifer Simmons was appointed as Chief Strategy Officer at Planet Fitness, Inc..
  - Action: appointed
  - Role: Chief Strategy Officer
  source text: Jennifer Simmons, who currently serves as Division President, Corporate Clubs, will move into the role of Chief Strategy Officer
  evidence_url: https://www.sec.gov/Archives/edgar/data/1637207/000163720725000008/0001637207-25-000008-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.