other material
confidence high
sentiment neutral
materiality 0.40
Kraft Heinz reorganizes into three segments, combining WEEM and AEM into Emerging Markets
Kraft Heinz Co
- Kraft Heinz combined its West and East Emerging Markets (WEEM) and Asia Emerging Markets (AEM) segments into a new Emerging Markets operating segment in Q3 2026.
- Certain European countries were moved from WEEM into the Europe and Pacific Developed Markets segment, alongside North America and Emerging Markets.
- The company now reports three segments—North America, Europe and Pacific Developed Markets, and Emerging Markets—down from two geographic segments.
- Exhibit 99.1 provides supplemental historical segment financials for fiscal years ended Dec. 27, 2025, Dec. 28, 2024, and Dec. 30, 2023, and multiple quarters.
- Kraft Heinz said the change has no impact on previously reported financial statements; CFO Andre Maciel signed the Oct. 7, 2026 8-K.