---
schema_version: "secwatch.filing_event.v1"
accession: "0001641172-25-002360"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2025-04-02T23:59:59+00:00"
generated_at: "2026-05-23T23:46:57.850608+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Digital Brands Group acquires Open Daily virtual shopping assets for 344,827 shares

## Summary
- Acquired patent applications, trademarks, and software from Open Daily Technologies Inc.
- Consideration: 344,827 shares of DBGI common stock; deal closed April 2, 2025.
- Open Daily's core products: Outfit Virtual Shopping, Outfit Voice AI, Outfit ND-AI.
- Acquisition aims to enhance digital retail engagement and immersive shopping experiences.
- No cash or debt assumed; only intellectual property assets transferred.

## SEC filing metadata
- accession: 0001641172-25-002360
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2025-04-02T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 1.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000164117225002360/0001641172-25-002360-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000164117225002360/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001641172-25-002360
- JSON: https://secwatch.observer/filing/0001641172-25-002360.json
- Plain text: https://secwatch.observer/filing/0001641172-25-002360.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.