---
schema_version: "secwatch.filing_event.v1"
accession: "0001641172-25-005164"
form_type: "8-K"
ticker: "REED"
cik: "0001140215"
company_name: "REED'S, INC."
filed_at: "2025-04-17T23:59:59+00:00"
generated_at: "2026-05-23T11:32:08.728149+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Reed's names Cyril Wallace CEO; Norman Snyder retires effective April 16

## Summary
- Norman Snyder retires as CEO and director; will receive 12 months' severance at current salary plus COBRA reimbursement and 2-year option extension.
- Cyril Wallace appointed CEO and director; base salary $700k, signing bonus $35k, up to $50k relocation, 280k RSUs, and performance options up to 1,388,166 shares.
- Wallace brings 21 years at PepsiCo, most recently VPGM leading a $3.2B territory.
- Rudolph 'Ruud' Bakker appointed to board; over 25 years at Red Bull, Diageo, Heineken; standard board compensation $50k/year.
- CEO transition and board additions announced via press release on April 17, 2025.

## SEC filing metadata
- accession: 0001641172-25-005164
- form_type: 8-K
- ticker: REED
- cik: 0001140215
- company_name: REED'S, INC.
- filed_at: 2025-04-17T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1140215/000164117225005164/0001641172-25-005164-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1140215/000164117225005164/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001641172-25-005164
- JSON: https://secwatch.observer/filing/0001641172-25-005164.json
- Plain text: https://secwatch.observer/filing/0001641172-25-005164.txt

## Key facts
- Executive change
  Cyril Wallace was appointed as Director at REED'S, INC..
  - Action: appointed
  - Role: Director
  source text: On May 16, 2025, the Company appointed Cyril Wallace, the Company’s Chief Executive Officer, to the Company’s board of directors.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000164117225005164/0001641172-25-005164-index.htm
- Executive change
  Norman E. Snyder departed as Chief Executive Officer and Director at REED'S, INC..
  - Action: retired and resigned
  - Role: Chief Executive Officer and Director
  source text: The disclosures set forth in Item 1.01 regarding Norman E. Snyder’s retirement and resignation from the positions of Chief Executive Officer and director and the terms of the Transition Agreement are incorporated into this section (b) by this reference.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000164117225005164/0001641172-25-005164-index.htm
- Executive change
  Cyril Wallace was appointed as Chief Executive Officer at REED'S, INC..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: The disclosures set forth in Item 1.01 regarding Cyril Wallace’s appointment as Chief Executive Officer and the terms of the Employment Agreement are incorporated into this section (c) by this reference.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000164117225005164/0001641172-25-005164-index.htm
- Executive change
  Rudolph "Rudd" Bakker was appointed as Director at REED'S, INC..
  - Action: appointed
  - Role: Director
  source text: On May 14, 2025, the Company appointed Rudolph “Rudd” Bakker, age 59, to the Company’s board of directors.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000164117225005164/0001641172-25-005164-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.