secwatch.observer — SEC 8-K summary
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Issuer:     REED'S, INC. (REED)
CIK:        0001140215
Form:       8-K
Filed at:   2025-04-17T23:59:59+00:00
Accession:  0001641172-25-005164
Event type: leadership
Sentiment:  positive
Materiality: 0.75
Item codes: 1.01, 5.02, 8.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Reed's names Cyril Wallace CEO; Norman Snyder retires effective April 16
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- Norman Snyder retires as CEO and director; will receive 12 months' severance at current salary plus COBRA reimbursement and 2-year option extension.
- Cyril Wallace appointed CEO and director; base salary $700k, signing bonus $35k, up to $50k relocation, 280k RSUs, and performance options up to 1,388,166 shares.
- Wallace brings 21 years at PepsiCo, most recently VPGM leading a $3.2B territory.
- Rudolph 'Ruud' Bakker appointed to board; over 25 years at Red Bull, Diageo, Heineken; standard board compensation $50k/year.
- CEO transition and board additions announced via press release on April 17, 2025.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1140215/000164117225005164/0001641172-25-005164-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1140215/000164117225005164/form8-k.htm
  HTML page:      https://secwatch.observer/filing/0001641172-25-005164

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer