LifeMD acquires Optimal Human Health MD assets for 100k shares; launches women's health vertical

LifeMD, Inc.

Acquired key assets from Optimal Human Health MD for 100,000 shares of common stock (50k at close, 50k at 1yr) plus earn-out.
Earn-out: up to 200k additional shares if patient/revenue milestones met (2,500/$2.5M or 5,000/$4.5M).
Dr. Doug Lucas joins LifeMD as VP, Female Health & Clinical Operations under 3-year employment agreement.
At least 75% of Optimal's employees accepted employment offers from LifeMD.
Women's health offering expected Summer 2025; addresses $60-70B market by 2030 per BCG.

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