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confidence high
sentiment positive
materiality 0.65
22nd Century expands Pinnacle deal with top-5 c-store chain; exclusive manufacturing for 5 years
22nd Century Group, Inc.
- Exclusive 5-year manufacturing deal for Pinnacle cigarettes and moist snuff brands with top-5 c-store chain.
- Includes 4 existing Pinnacle brands, up to 3 new low-nicotine SKUs, 2 naturals, 2 moist snuff products.
- New partner VLN products (Pinnacle VLN Gold and Menthol) to launch in 1,700+ stores across 27 states.
- Sales expected late summer/early fall 2025, pending state approvals; merchandising agreement for further chain expansion.
- Company will pay customer a royalty per carton; replaces prior supply agreement.
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