{"schema_version":"secwatch.filing_event.v1","accession":"0001641172-25-018826","form_type":"8-K","ticker":"AREB","cik":"0001648087","company_name":"AMERICAN REBEL HOLDINGS INC","filed_at":"2025-07-14T23:59:59+00:00","discovered_at":"2026-05-14T18:02:44.557767+00:00","generated_at":"2026-05-18T06:40:26.229907+00:00","sec_items":["1.01","2.03","3.02","5.02","7.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"CEO shifts; Doug Grau steps down as President to lead new content subsidiary; beer enters Mississippi","bullets":["Doug Grau stepped down as President and Interim PAO July 1; Corey Lambrecht becomes President; Darin Fielding appointed Interim PAO.","Grau to lead new wholly-owned American Rebel Productions, a content arm of the company.","Issued $296.7k note to 1800 Diagonal ($250k net) and $57.5k note to Boot ($50k net); payments start Jan 2026.","Rebel Light beer launches in Mississippi with Clark Beverage Group; now in 12 states since Sept 2024."],"urls":{"canonical":"https://secwatch.observer/filing/0001641172-25-018826","json":"https://secwatch.observer/filing/0001641172-25-018826.json","markdown":"https://secwatch.observer/filing/0001641172-25-018826.md","text":"https://secwatch.observer/filing/0001641172-25-018826.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1648087/000164117225018826/0001641172-25-018826-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1648087/000164117225018826/form8-k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-18T06:40:26.229907+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"12a1cf64b7ae9985ff58a8b336ceba51d42874ad","claim":"AMERICAN REBEL HOLDINGS INC incurred loan of $57,500 with Boot Capital LLC at 22% per annum maturing ten payments, with the first payment of $44,382.65 due on January 15, 2026, and remaining nine payments of $2,655.38 on the fifteenth day of each month thereaft.","evidence_excerpt":"Boot made a loan to the Company, evidenced by a promissory note in the principal amount of $57,500 (the \"Boot Note\").","evidence_source":"SEC 8-K Item 2.03/2.04","evidence_url":"https://www.sec.gov/Archives/edgar/data/1648087/000164117225018826/0001641172-25-018826-index.htm","confidence":0.9,"family_label":"Debt Financings","details":[{"label":"Instrument","value":"loan"},{"label":"Principal","value":"$57,500"},{"label":"Counterparty","value":"Boot Capital LLC"},{"label":"Rate","value":"22% per annum"},{"label":"Maturity","value":"ten payments, with the first payment of $44,382.65 due on January 15, 2026, and remaining nine payments of $2,655.38 on the fifteenth day of each month thereaft"},{"label":"Event","value":"incurrence"}],"fact_type":"debt_financing"},{"claim_id":"c387f752dbbc88c488ebe24a15794598a8705e14","claim":"AMERICAN REBEL HOLDINGS INC incurred loan of $296,700 with 1800 Diagonal Lending, LLC at 22% per annum maturing ten payments, with the first payment of $229,015.15 due on January 15, 2026, and remaining nine payments of $13,701.76 on the fifteenth day of each month therea.","evidence_excerpt":"1800 made a loan to the Company, evidenced by a promissory note in the principal amount of $296,700 (the \"1800 Note\").","evidence_source":"SEC 8-K Item 2.03/2.04","evidence_url":"https://www.sec.gov/Archives/edgar/data/1648087/000164117225018826/0001641172-25-018826-index.htm","confidence":0.9,"family_label":"Debt Financings","details":[{"label":"Instrument","value":"loan"},{"label":"Principal","value":"$296,700"},{"label":"Counterparty","value":"1800 Diagonal Lending, LLC"},{"label":"Rate","value":"22% per annum"},{"label":"Maturity","value":"ten payments, with the first payment of $229,015.15 due on January 15, 2026, and remaining nine payments of $13,701.76 on the fifteenth day of each month therea"},{"label":"Event","value":"incurrence"}],"fact_type":"debt_financing"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}