---
schema_version: "secwatch.filing_event.v1"
accession: "0001641172-25-018826"
form_type: "8-K"
ticker: "AREB"
cik: "0001648087"
company_name: "AMERICAN REBEL HOLDINGS INC"
filed_at: "2025-07-14T23:59:59+00:00"
generated_at: "2026-05-18T06:40:26.229907+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# CEO shifts; Doug Grau steps down as President to lead new content subsidiary; beer enters Mississippi

## Summary
- Doug Grau stepped down as President and Interim PAO July 1; Corey Lambrecht becomes President; Darin Fielding appointed Interim PAO.
- Grau to lead new wholly-owned American Rebel Productions, a content arm of the company.
- Issued $296.7k note to 1800 Diagonal ($250k net) and $57.5k note to Boot ($50k net); payments start Jan 2026.
- Rebel Light beer launches in Mississippi with Clark Beverage Group; now in 12 states since Sept 2024.

## SEC filing metadata
- accession: 0001641172-25-018826
- form_type: 8-K
- ticker: AREB
- cik: 0001648087
- company_name: AMERICAN REBEL HOLDINGS INC
- filed_at: 2025-07-14T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 1.01, 2.03, 3.02, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1648087/000164117225018826/0001641172-25-018826-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1648087/000164117225018826/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001641172-25-018826
- JSON: https://secwatch.observer/filing/0001641172-25-018826.json
- Plain text: https://secwatch.observer/filing/0001641172-25-018826.txt

## Key facts
- Debt Financings
  AMERICAN REBEL HOLDINGS INC incurred loan of $57,500 with Boot Capital LLC at 22% per annum maturing ten payments, with the first payment of $44,382.65 due on January 15, 2026, and remaining nine payments of $2,655.38 on the fifteenth day of each month thereaft.
  - Instrument: loan
  - Principal: $57,500
  - Counterparty: Boot Capital LLC
  - Rate: 22% per annum
  - Maturity: ten payments, with the first payment of $44,382.65 due on January 15, 2026, and remaining nine payments of $2,655.38 on the fifteenth day of each month thereaft
  - Event: incurrence
  source text: Boot made a loan to the Company, evidenced by a promissory note in the principal amount of $57,500 (the "Boot Note").
  evidence_url: https://www.sec.gov/Archives/edgar/data/1648087/000164117225018826/0001641172-25-018826-index.htm
- Debt Financings
  AMERICAN REBEL HOLDINGS INC incurred loan of $296,700 with 1800 Diagonal Lending, LLC at 22% per annum maturing ten payments, with the first payment of $229,015.15 due on January 15, 2026, and remaining nine payments of $13,701.76 on the fifteenth day of each month therea.
  - Instrument: loan
  - Principal: $296,700
  - Counterparty: 1800 Diagonal Lending, LLC
  - Rate: 22% per annum
  - Maturity: ten payments, with the first payment of $229,015.15 due on January 15, 2026, and remaining nine payments of $13,701.76 on the fifteenth day of each month therea
  - Event: incurrence
  source text: 1800 made a loan to the Company, evidenced by a promissory note in the principal amount of $296,700 (the "1800 Note").
  evidence_url: https://www.sec.gov/Archives/edgar/data/1648087/000164117225018826/0001641172-25-018826-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.