---
schema_version: "secwatch.filing_event.v1"
accession: "0001641172-25-020743"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2025-07-24T23:59:59+00:00"
generated_at: "2026-05-18T02:23:29.003964+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# DBGI signs exclusive manufacturing deals with Alabama NIL agent and Traffic Holdco; to issue up to $12M+ in stock

## Summary
- Exclusive Alabama agreement: $1M stock/year for 3 years for manufacturing select apparel for University of Alabama.
- Traffic Holdco agreement: $1M stock/year per university client, up front for 3 years each (e.g., $9M for three clients).
- Both agreements include make-whole guarantee for first 15 months and proxy assignment of voting rights to CEO Hil Davis.
- Stock issuances require shareholder approval and SEC registration by September 15, 2025.
- DBGI commits to invest ~$1M in marketing by end of 2025 for both agreements.

## SEC filing metadata
- accession: 0001641172-25-020743
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2025-07-24T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000164117225020743/0001641172-25-020743-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000164117225020743/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001641172-25-020743
- JSON: https://secwatch.observer/filing/0001641172-25-020743.json
- Plain text: https://secwatch.observer/filing/0001641172-25-020743.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.