secwatch.observer — SEC 8-K summary
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Issuer:     Digital Brands Group, Inc. (DBGI)
CIK:        0001668010
Form:       8-K
Filed at:   2025-07-24T23:59:59+00:00
Accession:  0001641172-25-020743
Event type: other_material
Sentiment:  neutral
Materiality: 0.70
Item codes: 1.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

DBGI signs exclusive manufacturing deals with Alabama NIL agent and Traffic Holdco; to issue up to $12M+ in stock
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- Exclusive Alabama agreement: $1M stock/year for 3 years for manufacturing select apparel for University of Alabama.
- Traffic Holdco agreement: $1M stock/year per university client, up front for 3 years each (e.g., $9M for three clients).
- Both agreements include make-whole guarantee for first 15 months and proxy assignment of voting rights to CEO Hil Davis.
- Stock issuances require shareholder approval and SEC registration by September 15, 2025.
- DBGI commits to invest ~$1M in marketing by end of 2025 for both agreements.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1668010/000164117225020743/0001641172-25-020743-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1668010/000164117225020743/form8-k.htm
  HTML page:      https://secwatch.observer/filing/0001641172-25-020743

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer