---
schema_version: "secwatch.filing_event.v1"
accession: "0001652044-25-000074"
form_type: "8-K"
ticker: "GOOGL"
cik: "0001652044"
company_name: "Alphabet Inc."
filed_at: "2025-09-05T23:59:59+00:00"
generated_at: "2026-05-17T07:58:17.064384+00:00"
event_type: "regulatory"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# EC fines Google €2.95B for ad tech self-preferencing; Alphabet to appeal and accrue in Q3

## Summary
- European Commission imposes €2.95 billion fine on Google for self-preferencing in ad tech.
- Violation covers buy-side and sell-side practices; Google ordered to cease and desist.
- Google plans to appeal the decision; Alphabet will accrue the fine in Q3 2025.
- Fine will be recorded as a charge in the third quarter of 2025.

## SEC filing metadata
- accession: 0001652044-25-000074
- form_type: 8-K
- ticker: GOOGL
- cik: 0001652044
- company_name: Alphabet Inc.
- filed_at: 2025-09-05T23:59:59+00:00
- event_type: regulatory
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1652044/000165204425000074/0001652044-25-000074-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1652044/000165204425000074/goog-20250905.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001652044-25-000074
- JSON: https://secwatch.observer/filing/0001652044-25-000074.json
- Plain text: https://secwatch.observer/filing/0001652044-25-000074.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.