---
schema_version: "secwatch.filing_event.v1"
accession: "0001654954-21-008238"
form_type: "8-K"
ticker: "YCBD"
cik: "0001644903"
company_name: "cbdMD, Inc."
filed_at: "2021-07-27T23:59:59+00:00"
generated_at: "2026-06-30T02:13:20.437149+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# cbdMD acquires DirectCBDOnline.com for $2M cash plus up to 600k shares; appoints co-founder John Wiesehan as CRO

## Summary
- Acquired DirectCBDOnline.com for $2M cash and 400k common shares at closing; up to 200k additional shares tied to earnout.
- Appointed John Wiesehan III as Chief Revenue Officer (base salary $180k, potential bonus up to 40%, one-time $160k sales bonus).
- Brad Trawick appointed Director of Procurement; both co-founded DirectCBDOnline and will drive growth.
- DirectCBDOnline is CBD marketplace with oils, tinctures, gummies; acquisition adds distribution and scale to cbdMD platform.
- Shares subject to 180-day lock-up; earnout requires $4M net sales from DirectCBDOnline in next 12 months.

## SEC filing metadata
- accession: 0001654954-21-008238
- form_type: 8-K
- ticker: YCBD
- cik: 0001644903
- company_name: cbdMD, Inc.
- filed_at: 2021-07-27T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 1.01, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1644903/000165495421008238/0001654954-21-008238-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1644903/000165495421008238/ycbd_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001654954-21-008238
- JSON: https://secwatch.observer/filing/0001654954-21-008238.json
- Plain text: https://secwatch.observer/filing/0001654954-21-008238.txt

## Key facts
- Executive change
  John J. Wiesehan III was appointed as Chief Revenue Officer at cbdMD, Inc..
  - Action: appointed
  - Role: Chief Revenue Officer
  source text: Mr. John J. Wiesehan III was appointed Chief Revenue Officer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1644903/000165495421008238/0001654954-21-008238-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.