---
schema_version: "secwatch.filing_event.v1"
accession: "0001654954-23-010486"
form_type: "8-K"
ticker: "TULP"
cik: "0000875355"
company_name: "BLOOMIA HOLDINGS, INC."
filed_at: "2023-08-10T23:59:59+00:00"
generated_at: "2026-06-11T20:56:34.683678+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Lendway sells in-store marketing business for $3.5M, appoints new CEO

## Summary
- Sold in-store advertising assets for $3.5M cash (subject to adjustment) to affiliate of Park Printing; transaction closed Aug 3.
- Randy Uglem promoted to President and CEO on Aug 4, 2023; previously SVP of Lending.
- Q2 2023 net loss $36K ($0.02/share) vs loss $1.1M ($0.61/share) in Q2 2022; net sales $6.2M (+90.9%).
- Company shifts to non-bank lending, initially focused on agri-real estate secured loans; expects minimal revenue and losses from continuing ops.
- Cash and equivalents $11.5M, working capital $15.0M at June 30; continues strategic review with Chardan.

## SEC filing metadata
- accession: 0001654954-23-010486
- form_type: 8-K
- ticker: TULP
- cik: 0000875355
- company_name: BLOOMIA HOLDINGS, INC.
- filed_at: 2023-08-10T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/875355/000165495423010486/0001654954-23-010486-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/875355/000165495423010486/ldwy_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001654954-23-010486
- JSON: https://secwatch.observer/filing/0001654954-23-010486.json
- Plain text: https://secwatch.observer/filing/0001654954-23-010486.txt

## Key facts
- Earnings Releases
  BLOOMIA HOLDINGS, INC. reported financial results for the second quarter ended June 30, 2023.
  - Period: the second quarter ended June 30, 2023
  - Result: reported results
  source text: Lendway, Inc. issued a press release announcing the Company’s financial results for the three and six months ended June 30, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/875355/000165495423010486/0001654954-23-010486-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.