---
schema_version: "secwatch.filing_event.v1"
accession: "0001654954-23-010497"
form_type: "8-K"
ticker: "INUV"
cik: "0000829323"
company_name: "Inuvo, Inc."
filed_at: "2023-08-10T23:59:59+00:00"
generated_at: "2026-06-11T20:48:44.064566+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Inuvo Q2 revenue $16.7M, up 40% sequentially; net loss $3.4M; margins improve to 85.8%

## Summary
- Net revenue of $16.7M, up 40% sequentially from Q1 2023, but down from $22.7M YoY due to loss of Direct Customer.
- Net loss of $3.4M ($0.03/share) compared to $3.2M loss in Q2 2022; adjusted EBITDA loss of $1.8M vs $142K loss.
- Gross profit margin improved to 85.8% from 59.1% YoY on revenue mix shift to higher-margin Indirect Customers.
- Signed 10 new clients, launched new product, added President (former MediaKitchen CEO), and completed $4M capital raise.
- Cash of $5.0M, working capital $2.0M; $5M credit facility undrawn; 137.8M shares outstanding.

## SEC filing metadata
- accession: 0001654954-23-010497
- form_type: 8-K
- ticker: INUV
- cik: 0000829323
- company_name: Inuvo, Inc.
- filed_at: 2023-08-10T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/829323/000165495423010497/0001654954-23-010497-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/829323/000165495423010497/inuvo_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001654954-23-010497
- JSON: https://secwatch.observer/filing/0001654954-23-010497.json
- Plain text: https://secwatch.observer/filing/0001654954-23-010497.txt

## Key facts
- Earnings Releases
  Inuvo, Inc. reported second quarter ended June 30, 2023 results: revenue $16.7 million, net income net loss of $3.4 million, EPS $0.03 per basic and diluted share.
  - Period: second quarter ended June 30, 2023
  - Revenue: $16.7 million
  - Net income: net loss of $3.4 million
  - EPS: $0.03 per basic and diluted share
  - Result: reported results
  source text: Net revenue for the second quarter of 2023 totaled $16.7 million, compared to $22.7 million for the same period last year.
  evidence_url: https://www.sec.gov/Archives/edgar/data/829323/000165495423010497/0001654954-23-010497-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.