---
schema_version: "secwatch.filing_event.v1"
accession: "0001654954-23-016033"
form_type: "8-K"
ticker: "INUV"
cik: "0000829323"
company_name: "Inuvo, Inc."
filed_at: "2023-12-28T23:59:59+00:00"
generated_at: "2026-06-07T06:39:39.307605+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.35
calibrated_materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# Inuvo subsidiary Vertro enters Google Services Agreement for search and ad services through Dec 2025

## Summary
- Vertro, wholly-owned Inuvo unit, signed Google Services Agreement effective Jan 1, 2024.
- Agreement covers WebSearch Service and AdSense For Search on approved websites.
- Term runs from Jan 1, 2024 to Dec 31, 2025, with customary termination provisions.
- No financial terms disclosed in the filing.

## SEC filing metadata
- accession: 0001654954-23-016033
- form_type: 8-K
- ticker: INUV
- cik: 0000829323
- company_name: Inuvo, Inc.
- filed_at: 2023-12-28T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.35
- calibrated_materiality_score: 0.35
- confidence: high
- sec_items: 1.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/829323/000165495423016033/0001654954-23-016033-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/829323/000165495423016033/inuvo_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001654954-23-016033
- JSON: https://secwatch.observer/filing/0001654954-23-016033.json
- Plain text: https://secwatch.observer/filing/0001654954-23-016033.txt

## Key facts
- Material Agreements
  Inuvo, Inc. entered into Google Services Agreement with Google LLC valued at Utilize Google's WebSearch Service and AdSense For Search (effective 2024-01-01).
  - Action: entry
  - Counterparty: Google LLC
  - Value: Utilize Google's WebSearch Service and AdSense For Search
  - Effective: 2024-01-01
  source text: On December 21, 2023, Vertro, Inc. (“Vertro”), a wholly-owned subsidiary of Inuvo, Inc. (“Inuvo”), entered into a Google Services Agreement (the “Agreement”) with Google LLC (“Google”), effective as of January 1, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/829323/000165495423016033/0001654954-23-016033-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.