{"schema_version":"secwatch.filing_event.v1","accession":"0001654954-25-011298","form_type":"8-K","ticker":"INUV","cik":"0000829323","company_name":"Inuvo, Inc.","filed_at":"2025-10-01T23:59:59+00:00","discovered_at":"2026-05-14T18:02:42.289826+00:00","generated_at":"2026-05-17T05:11:01.195857+00:00","sec_items":["5.02","7.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"Inuvo President Lowenthal resigns; Director Buchner appointed COO","bullets":["President Barry Lowenthal voluntarily resigned effective Sept 30, 2025, with $150K severance (6 months salary).","Robert C. Buchner, a board member since Feb 2025, appointed COO effective Sept 30, 2025.","Buchner's employment agreement: $337,500 annual salary and 125,000 RSUs vesting over 3 years.","COO role created to scale IntentKey AI, focus on self-service capabilities and partnerships.","Buchner's prior roles include CEO of Campbell Mithun and CMO of Fallon Worldwide."],"urls":{"canonical":"https://secwatch.observer/filing/0001654954-25-011298","json":"https://secwatch.observer/filing/0001654954-25-011298.json","markdown":"https://secwatch.observer/filing/0001654954-25-011298.md","text":"https://secwatch.observer/filing/0001654954-25-011298.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/829323/000165495425011298/0001654954-25-011298-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/829323/000165495425011298/inuvo_8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-17T05:11:01.195857+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}