---
schema_version: "secwatch.filing_event.v1"
accession: "0001654954-25-011298"
form_type: "8-K"
ticker: "INUV"
cik: "0000829323"
company_name: "Inuvo, Inc."
filed_at: "2025-10-01T23:59:59+00:00"
generated_at: "2026-05-17T05:11:01.195857+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Inuvo President Lowenthal resigns; Director Buchner appointed COO

## Summary
- President Barry Lowenthal voluntarily resigned effective Sept 30, 2025, with $150K severance (6 months salary).
- Robert C. Buchner, a board member since Feb 2025, appointed COO effective Sept 30, 2025.
- Buchner's employment agreement: $337,500 annual salary and 125,000 RSUs vesting over 3 years.
- COO role created to scale IntentKey AI, focus on self-service capabilities and partnerships.
- Buchner's prior roles include CEO of Campbell Mithun and CMO of Fallon Worldwide.

## SEC filing metadata
- accession: 0001654954-25-011298
- form_type: 8-K
- ticker: INUV
- cik: 0000829323
- company_name: Inuvo, Inc.
- filed_at: 2025-10-01T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/829323/000165495425011298/0001654954-25-011298-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/829323/000165495425011298/inuvo_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001654954-25-011298
- JSON: https://secwatch.observer/filing/0001654954-25-011298.json
- Plain text: https://secwatch.observer/filing/0001654954-25-011298.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.