---
schema_version: "secwatch.filing_event.v1"
accession: "0001654954-25-012672"
form_type: "8-K"
ticker: "INUV"
cik: "0000829323"
company_name: "Inuvo, Inc."
filed_at: "2025-11-06T23:59:59+00:00"
generated_at: "2026-05-17T00:06:25.818526+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Inuvo Q3 revenue flat YoY at $22.6M; net loss narrows to $1.7M but margins drop sharply

## Summary
- Q3 net revenue $22.6M (+1% YoY); net loss improved to $1.7M ($0.12/sh) from $2.0M.
- Gross margin fell to 73.4% from 88.4% due to Platform revenue mix shift from new campaign.
- CEO cites deliberate ad scale-back in Aug to comply with largest client's new requirements, restraining Q3 growth.
- Nine-month revenue up 25% to $71.9M; Q3 adjusted EBITDA loss widened to $0.7M from $0.4M.
- Cash $3.4M; $3.4M drawn on $10M working capital facility; 23 new clients onboarded in Q3.

## SEC filing metadata
- accession: 0001654954-25-012672
- form_type: 8-K
- ticker: INUV
- cik: 0000829323
- company_name: Inuvo, Inc.
- filed_at: 2025-11-06T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/829323/000165495425012672/0001654954-25-012672-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/829323/000165495425012672/inuvo_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001654954-25-012672
- JSON: https://secwatch.observer/filing/0001654954-25-012672.json
- Plain text: https://secwatch.observer/filing/0001654954-25-012672.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.