{"schema_version":"secwatch.filing_event.v1","accession":"0001654954-26-000708","form_type":"8-K","ticker":"INUV","cik":"0000829323","company_name":"Inuvo, Inc.","filed_at":"2026-01-29T23:59:59+00:00","discovered_at":"2026-05-14T18:02:37.792021+00:00","generated_at":"2026-05-16T06:46:09.277440+00:00","sec_items":["7.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.4,"calibrated_materiality_score":0.4,"confidence":"low","headline":"New CEO outlines vision at shareholder update; strategic details not disclosed in excerpt","bullets":["Robert C. Buchner becomes CEO effective February 1, 2026, and held a shareholder update call on January 28, 2026.","Buchner discussed strategic priorities and vision for Inuvo's next phase of growth, per the call script filed as Exhibit 99.1.","Full content of the CEO's remarks is not included in the provided text; no specific financial targets or operational plans revealed.","No changes to current guidance, dividend, or capital allocation were mentioned in the available filing portion."],"urls":{"canonical":"https://secwatch.observer/filing/0001654954-26-000708","json":"https://secwatch.observer/filing/0001654954-26-000708.json","markdown":"https://secwatch.observer/filing/0001654954-26-000708.md","text":"https://secwatch.observer/filing/0001654954-26-000708.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/829323/000165495426000708/0001654954-26-000708-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/829323/000165495426000708/inuvo_8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-16T06:46:09.277440+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}