---
schema_version: "secwatch.filing_event.v1"
accession: "0001654954-26-007482"
form_type: "8-K"
ticker: "INUV"
cik: "0000829323"
company_name: "Inuvo, Inc."
filed_at: "2026-08-11T21:29:57+00:00"
generated_at: "2026-08-11T21:32:17.900898+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Inuvo Q2 2026: revenue down 67% to $7.5M, net loss $4.0M; CFO Ruiz to retire

## Summary
- Q2 net revenue $7.5M, down 67% YoY; Audience Modeling up 19%, Legacy Search down 80%.
- Net loss $4.0M ($0.27/share) vs $1.5M loss ($0.10) in Q2 2025; adjusted EBITDA loss $1.8M.
- Raised ~$13M gross: $10.3M secured notes in Q2, $3.0M stock/warrants post-quarter; retired prior debt.
- CFO Wallace Ruiz retires Aug 17; Derric Ciccone named President & CFO; Aleesha Parris promoted to CAO.
- Ciccone package: $375k salary, 150k RSUs, $125k incentive target, $100k sign-on; Ruiz advisory at $62.5k/month.

## SEC filing metadata
- accession: 0001654954-26-007482
- form_type: 8-K
- ticker: INUV
- cik: 0000829323
- company_name: Inuvo, Inc.
- filed_at: 2026-08-11T21:29:57+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/829323/000165495426007482/0001654954-26-007482-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/829323/000165495426007482/inuvo_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001654954-26-007482
- JSON: https://secwatch.observer/filing/0001654954-26-007482.json
- Plain text: https://secwatch.observer/filing/0001654954-26-007482.txt

## Key facts
- Executive change
  Wallace D. Ruiz departed as Chief Financial Officer and Secretary at Inuvo, Inc..
  - Action: retire
  - Role: Chief Financial Officer and Secretary
  source text: On August 10, 2026, Wallace D. Ruiz notified the Board of Directors (the "Board") of Inuvo, Inc. (the "Company") of his intention to retire as the Company’s Chief Financial Officer and Secretary (principal financial officer and principal accounting officer), effective August 17, 2026.
  evidence_url: https://www.sec.gov/Archives/edgar/data/829323/000165495426007482/0001654954-26-007482-index.htm
- Executive change
  Derric Ciccone was appointed as President, Chief Financial Officer and Secretary at Inuvo, Inc..
  - Action: appointed
  - Role: President, Chief Financial Officer and Secretary
  source text: On August 10, 2026, the Board appointed Derric Ciccone, age 47, to serve as the Company’s President, Chief Financial Officer and Secretary (principal financial officer), effective August 17, 2026, upon Mr. Ruiz’s retirement.
  evidence_url: https://www.sec.gov/Archives/edgar/data/829323/000165495426007482/0001654954-26-007482-index.htm
- Executive change
  Aleesha Parris was appointed as Chief Accounting Officer at Inuvo, Inc..
  - Action: appointed
  - Role: Chief Accounting Officer
  source text: On August 10, 2026, the Board appointed Aleesha Parris, CPA, age 38, to serve as the Company’s Chief Accounting Officer (principal accounting officer), effective August 17, 2026 upon Mr. Ruiz’s retirement.
  evidence_url: https://www.sec.gov/Archives/edgar/data/829323/000165495426007482/0001654954-26-007482-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.