other material
confidence medium
sentiment neutral
materiality 0.60
Cardlytics enters marketing platform agreement with American Express
Cardlytics, Inc.
- Cardlytics will make its proprietary marketing platform available to American Express for card-linked offers to certain cardmembers.
- Initial term begins when platform is first available to cardmembers and ends three years later.
- AXP may terminate the agreement for convenience upon 90 days' written notice for most of the term.
- Cardlytics will reimburse AXP for cash-back rewards distributed to cardmembers under the program.