---
schema_version: "secwatch.filing_event.v1"
accession: "0001671933-25-000036"
form_type: "8-K"
ticker: "TTD"
cik: "0001671933"
company_name: "Trade Desk, Inc."
filed_at: "2025-03-12T23:59:59+00:00"
generated_at: "2026-05-24T22:36:24.637091+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# The Trade Desk appoints Vivek Kundra as COO effective March 31, 2025

## Summary
- Vivek Kundra appointed COO, effective March 31, 2025; previously COO at project44 and Sprinklr, EVP at Salesforce, first U.S. CIO.
- Compensation: signing bonus $600k; base salary $600k; target annual bonus $600k; equity award target $12.5 million.
- Kundra will oversee global operations and drive operational excellence, per CEO Jeff Green.
- Kundra served as first U.S. CIO under President Obama, managing $80B in technology investments.

## SEC filing metadata
- accession: 0001671933-25-000036
- form_type: 8-K
- ticker: TTD
- cik: 0001671933
- company_name: Trade Desk, Inc.
- filed_at: 2025-03-12T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1671933/000167193325000036/0001671933-25-000036-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1671933/000167193325000036/ttd-20250312.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001671933-25-000036
- JSON: https://secwatch.observer/filing/0001671933-25-000036.json
- Plain text: https://secwatch.observer/filing/0001671933-25-000036.txt

## Source-grounded claims
- claim_id: f9e7363608
  claim: Vivek Kundra was appointed as Chief Operating Officer at Trade Desk, Inc..
  evidence_excerpt: On March 12, 2025, The Trade Desk, Inc. (the “Company”) announced the appointment of Vivek Kundra, age 50, as the Company’s chief operating officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1671933/000167193325000036/0001671933-25-000036-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.