---
schema_version: "secwatch.filing_event.v1"
accession: "0001671933-26-000074"
form_type: "8-K"
ticker: "TTD"
cik: "0001671933"
company_name: "Trade Desk, Inc."
filed_at: "2026-07-13T12:38:31+00:00"
generated_at: "2026-07-13T12:40:10.988078+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.35
calibrated_materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# The Trade Desk appoints Penry Price to board of directors, effective July 9, 2026

## Summary
- Penry Price appointed as Class II director, serving on audit and compensation committees (chair of compensation).
- Compensation includes $50k annual retainer, $12.5k audit committee, $50k as compensation chair, plus initial equity grant valued at $290k and prorated annual grant.
- Price brings experience from LinkedIn, Google (DoubleClick), Dstillery, and co-founder of 37Arc; also serves on Church & Dwight board.
- Appointment fills newly created vacancy, expanding board from 6 to 7 directors.
- No arrangements or family relationships with other directors/officers.

## SEC filing metadata
- accession: 0001671933-26-000074
- form_type: 8-K
- ticker: TTD
- cik: 0001671933
- company_name: Trade Desk, Inc.
- filed_at: 2026-07-13T12:38:31+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.35
- calibrated_materiality_score: 0.35
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1671933/000167193326000074/0001671933-26-000074-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1671933/000167193326000074/ttd-20260707.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001671933-26-000074
- JSON: https://secwatch.observer/filing/0001671933-26-000074.json
- Plain text: https://secwatch.observer/filing/0001671933-26-000074.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.
