---
schema_version: "secwatch.filing_event.v1"
accession: "0001726978-22-000109"
form_type: "8-K"
ticker: "GSHD"
cik: "0001726978"
company_name: "Goosehead Insurance, Inc."
filed_at: "2022-09-12T23:59:59+00:00"
generated_at: "2026-06-23T11:11:04.662621+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Goosehead Insurance appoints Mark E. Jones Jr. as CFO, succeeding Mark Colby

## Summary
- Mark Jones Jr., 30, promoted from VP of Finance to CFO effective Sept. 12, 2022.
- Jones was instrumental in Goosehead's 2018 IPO and oversaw SEC reporting and FP&A.
- Outgoing CFO Mark Colby served 10 years; may remain as consultant during transition.
- Jones is son of CEO/Chairman Mark E. Jones and Vice Chairman Robyn Jones; compensation includes $265K base, $125K 2022 bonus, 65K stock options.
- No other changes to executive team or financial guidance were announced.

## SEC filing metadata
- accession: 0001726978-22-000109
- form_type: 8-K
- ticker: GSHD
- cik: 0001726978
- company_name: Goosehead Insurance, Inc.
- filed_at: 2022-09-12T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1726978/000172697822000109/0001726978-22-000109-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1726978/000172697822000109/gshd-20220909.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001726978-22-000109
- JSON: https://secwatch.observer/filing/0001726978-22-000109.json
- Plain text: https://secwatch.observer/filing/0001726978-22-000109.txt

## Key facts
- Executive change
  Mark Colby departed as Chief Financial Officer at Goosehead Insurance, Inc..
  - Action: departing
  - Role: Chief Financial Officer
  source text: On September 9, 2022, the Board of Directors of Goosehead Insurance, Inc. (the “Company”) appointed Mark E. Jones, Jr. as Chief Financial Officer of the Company, to succeed Mark Colby, who is departing from the role.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1726978/000172697822000109/0001726978-22-000109-index.htm
- Executive change
  Mark E. Jones, Jr. was appointed as Chief Financial Officer at Goosehead Insurance, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On September 9, 2022, the Board of Directors of Goosehead Insurance, Inc. (the “Company”) appointed Mark E. Jones, Jr. as Chief Financial Officer of the Company, to succeed Mark Colby, who is departing from the role.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1726978/000172697822000109/0001726978-22-000109-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.